Snatching success amid uncertainty

Sometimes, things tend to go into an open loop amid uncertainty and lack of determination from involved parties.  Worse than that,  these situations are destined for failure if left on their own simply because whatever momentum they initially start with  will soon fade away and these  initiatives will be sucked into the vacuum created by this uncertainty and lack of determination.

A typical example of these situations is when something (result) needs multiple elements (causes) together to make it happen (as in the logical AND function).  Among these situations is the one when all these elements are independent entities with their own priorities and their own power/decision to join something (or not) as in the case of partnership and joint efforts between complementary functions.

A typical situation may be described as follows

• Entity-A: needs a solution and would pay for it provided there is adequate representation and local after-sales support for it.  
• Entity-B: has the required solution but does not have local representation/support where entity-A exists and is not interested to set up such presence or invest in it.
• Entity-C: is already present where Entity-A exists and they are willing to invest, but have no idea of what Entity-A wants and what Entity-B is offering.
• Entity-D: is an entity which is distinct from the above 3 entities and cannot play the role of any of them. However, this entity is the one which has early awareness of the situation, the necessary know-how to bring all these elements into one coherent picture as basis for a future business model. 

With such inter-dependencies inside this business model and being external dependencies when viewed from within each entity; the first three entities do not have a real chance to trigger such a business model. Good or bad. Entity-D has the real chance to do it although this entity does not own any of the main elements of the model, but their role is crucial to make it happen .. somehow like the role of the catalyst in a chemical interaction, facilitating the interaction but not necessarily part of it.

Entity-D is very well positioned to play the role of the catalyst (facilitator) to bring the three entities (A, B and C) together to build the complete model.  To play this role, Entity-D needs to be known to the other three entities and to be trusted by them.   Entity-D has also to be creative and forthcoming to approach the three entities and get them to buy into the overall model and commit to their predefined roles  in this model.

This is the little secret to make things work and snatch success amid uncertainty and lack of determination.