In my own articulation of these #WoW (words of wisdom) topics, I would like to take one message straight to the point regarding what matters to most of us. I would dare anyone to challenge me in my statement that most people want to see results. They may appreciate the effort, but it is really the results that count at the end.
Let me give an example of a being on the road. It is nice to know that the car is doing well, speed, engine temperature, amount of fuel, air conditioning, ,,, etc. But let us remember something, you are not in this car for the fun of it ... or are you ?
Most people are there to reach a destination, another city maybe hundreds of miles away. This is their goal and this is what they want.
Consequently, they might be more interested in such information as how much they went so far, how much is remaining, how much time it will take, and so on so forth. This would be more relevant than knowing the engine temperature, revolutions per minutes (rpm), gear position, ... etc.
Now let me make a distinction here. If you are the driver, this info could be relevant to you to see how the car is doing, More interestingly if you were a test engineer testing a new model to see how it is performing, But if you are a passenger (who does not own the car) then this would be the least of your concerns compared to getting the result you desired and expected when you got in this car from the beginning.
The analogy would be even clearer if you are flying on a commercial flight from city A to city B. You do not own the plane, you are not even permitted to be in the cockpit, and it would be the least of your concerns to see all those meters and indicators on the dash board. Do not get me wrong, this is all good information and could be very relative to the pilot and crew of the aircraft. But all what passengers care for really is when they are going to get to their destination, that their luggage will make it, and possibly spend a good time while on board !
This is exactly the difference between key performance indicators (KPI's) that the captain and first office see and use and the key results indicators (KRI's) that the passengers are really interested in.
So let me simplify the model, what goes inside the box (model, entity, system) is ideally represented by the key performance indicators (KPI's) like the rpm, engine temperature .. and are definitely necessary for the people inside like the captain and crew. However, people outside the box who are benefiting from it are more interested in the results (outcomes, output) from the box. KPI's could be totally irrelevant to the passengers who are more interested in the goal/objective of being on board this plane.
Stakeholders including owners, shareholders, beneficiaries are typical examples of those who are more interested in KRI's than KPI's.
Let me give an example of a being on the road. It is nice to know that the car is doing well, speed, engine temperature, amount of fuel, air conditioning, ,,, etc. But let us remember something, you are not in this car for the fun of it ... or are you ?
Most people are there to reach a destination, another city maybe hundreds of miles away. This is their goal and this is what they want.
Consequently, they might be more interested in such information as how much they went so far, how much is remaining, how much time it will take, and so on so forth. This would be more relevant than knowing the engine temperature, revolutions per minutes (rpm), gear position, ... etc.
Now let me make a distinction here. If you are the driver, this info could be relevant to you to see how the car is doing, More interestingly if you were a test engineer testing a new model to see how it is performing, But if you are a passenger (who does not own the car) then this would be the least of your concerns compared to getting the result you desired and expected when you got in this car from the beginning.
The analogy would be even clearer if you are flying on a commercial flight from city A to city B. You do not own the plane, you are not even permitted to be in the cockpit, and it would be the least of your concerns to see all those meters and indicators on the dash board. Do not get me wrong, this is all good information and could be very relative to the pilot and crew of the aircraft. But all what passengers care for really is when they are going to get to their destination, that their luggage will make it, and possibly spend a good time while on board !
This is exactly the difference between key performance indicators (KPI's) that the captain and first office see and use and the key results indicators (KRI's) that the passengers are really interested in.
So let me simplify the model, what goes inside the box (model, entity, system) is ideally represented by the key performance indicators (KPI's) like the rpm, engine temperature .. and are definitely necessary for the people inside like the captain and crew. However, people outside the box who are benefiting from it are more interested in the results (outcomes, output) from the box. KPI's could be totally irrelevant to the passengers who are more interested in the goal/objective of being on board this plane.
Stakeholders including owners, shareholders, beneficiaries are typical examples of those who are more interested in KRI's than KPI's.
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