MV-BMD: Articulating the Business Model Descriptors (BMD's)

MV-BMD is a Millennia-Vision business model descriptors service offering which aims at helping new (and existing) business entities establish (or revise) their  business plans and have an overall comprehensive and holistic view of the business model.

MV-BMD  covers a set of 10 key descriptors that cover

1. Mission statement - why do we exist ? 
2. Vision Statement - where we want to be in the future
3. Corporate Identity - How we would like to be best know as
4. Goals/Objectives - short/medium/long term things to aim at achieving
5. Focus Areas - What should we focus on to fulfill our mission and achieve our vision
6. Offerings - What products/services we need to work on in light of our selected focus areas that would help us achieve our goals/objectives and contribute to the fulfillment of our mission/vision statements
7. Markets/Customers - who we should target with our offerings to achieve the prestated goals and objectives
8. Marketing/Sales Strategies; to penetrate the target markets and acquire the desired market share, implement our offerings, and achieve financial and non-financial goals/objectives
9. Differentiators - at the company and offering levels articulating exclusives, core competencies, strengths, patents, ... etc giving us a leading edge in tangible, quantifiable and measurable form that our customers/markets can recognize and appreciate.
10. Corporate Values - that define, guide and control the norms, behaviors and attitudes in conducting our business model

Within this MV-BMD approach, I usually run a 3-days workshop for developing and measuring the effectiveness of the mission statement, and the same for the vision statement, both at the corporate level and also at the department/functional level.
 
For further details, drop a line here